1. A Note From the Coach
2. Feature Article
3. Food 4 Thought
4. Free Coaching
5. Practical Tools for Your Business

1. A Note From the Coach

One way to promote your business and generate high quality leads for pennies is by writing articles and posting them on the Internet.

I tested this marketing tool recently. I gave myself the assignment of writing one article a day for 3 weeks. My objective was to simply increase traffic to my web site. Within less than 6 weeks the number of visitors to my web site doubled.

Now, you don't have to write an article a day. In fact, you don't even have to write – you can hire someone else to write your articles for you.

Sound intriguing? Read on …

Your Coach,

Kimberly Anne

2. Feature Article:

Finding Your Niche With Article Marketing

Since hiring a high-powered advertising firm is not in the cards for most business owners, coming up with creative ways to market on a budget is an essential part of any business plan. Don't be intimidated by the hype surrounding the extravagant advertising budgets during the Super Bowl. Not everyone needs to spend millions for a thirty second ad. The Internet offers an inexpensive and effective way to get your name out there and get your products in the hands of customers.

Don't Let Your Marketing Efforts Fall on Deaf Ears:

With a limited budget, it's critical that each and every dollar you spend gets your message directly to your target audience. By narrowing down your market to the niche group most likely to respond, you'll see a higher return on your marketing investment.

For example, if your company sells books about hiking in the Pacific Northwest, you want to find those consumers who not only like to read, but are also interested in the outdoors, and planning a vacation in the near future. Sound impossible to target that selectively? It's actually surprisingly simple.

Find Your Niche and Stay There:

The Internet has opened a whole new world of marketing opportunities, in which potential customers are actively seeking new information on specific topics. Blogs, public forums, content rich niche sites, and news groups offer the perfect opportunity for business owners to connect with customers on a personal level.

Say Joe and Sandy are interested in hiking. They've probably subscribed to an email list, or visit a good website, or participate in a forum on that topic. And they're always looking for new places to explore, or useful information on hiking gear and outdoor equipment. Simply by being a member of these online communities, they've expressed an interest in your product.

And you, with your great book on Pacific hiking trails, have some fantastic information to share. Here's the important thing to remember -- this is not about simply pitching your book to potential customers. It's about providing sound information, sharing your opinion and having a conversation. And it's possible to have this conversation with the exact type of customer you want to reach!

The Easy Way to Talk to Your Niche:

Article marketing has risen to the forefront as an inexpensive, and extremely effective, way to get your message out in front of your niche. The process is simple -- write informative articles in your area of expertise. Submit them to an article distribution service like

Article Marketer, and select the exact category and subcategory you hope to reach.

For example, to promote that great book you wrote, you might write an article titled "10 Great Hikes in the Pacific Northwest," and submit it to the "Outdoor Recreation" and "Travel Destinations" subcategories (these are some of the more than 360 niche categories available at Article Marketer; other distribution services will have a different category list. The key here is to find the categories that connect most directly with the type of people you want to reach!).

You article is distributed to content publishers, newsletter editors, email lists and news groups in your exact target market. Joe and Sandy get that email, or read that newsletter, and can't wait to get more information on those trails you talk about. So they visit your website, and buy your book.

It's really that simple to reach your target market...no expensive market surveys, no complicated advertising schedules, just your message out there in front of the people who are already looking for that information.

This exposure has a second important benefit. When your articles are published, with your About the Author information, you automatically build a growing number of back links to your site. Those back links help to raise your website's page rank, which is the primary way that Google and other search engines determine your search engine results.

When your page rank goes up, your site is more likely to be listed near the top of the search engine results for your niche market. So the next time someone googles "hikes in the Pacific Northwest," that person is more likely to find YOUR book on YOUR website.

Thousands of authors are using article distribution services like Article Marketer to maximize their marketing potential. It's the affordable way to get your message out to your exact target market, and watch the traffic rise. Connect with your customers today!

Carol Palmatier
Brand Manager
Article Marketer

3. Food 4 Thought

The foundation of Internet Marketing is having an e-mail database of a target market.

Hilton Johnson
MLMCoach
MLMU

4. Free Coaching

As a subscriber to this newsletter, you are entitled to receive a complimentary 30-minute coaching session with me by telephone.

In this coaching call, I will show you some simple strategies for achieving your business goals. There is no cost or obligation.

To schedule your coaching call, contact me directly.

5. Practical Tools for Your Business

a) Want a low cost way to reach your target market? Consider writing articles and having them distributed on the Internet by an article distribution service.

b) Are you looking for an affordable, easy to use auto reponder service that's packed with everything you need? I looked closely at 10 services and found what I think is the best one out there. Check it out here.

c) Manage your email instead of letting it manage you. Get your free copy of My Inbox Is Empty!

d) If there was just one thing I wish I'd learned when I first got started in network marketing it would have been this: I didn't need to chase down anyone to get them to join my business. After doing the whole "names list/3 foot rule" thing, I finally discovered how to have people come to me! Click here to find out how you can too:

The 7 Great Lies of Network Marketing

e) If I could show you how to have a successful internet home-based business in less than 200 pages, would you read such a book? If so, then check out this free e-book.

f) Do you want some tips on how to more effectively network? Then check out The Link System.

g) Do you publish an e-newsletter? If so, spam check it before you send it. That way more of your recipients will get it in their inbox versus their spam or junk folder. Use this handy, free, spam checker tool: Free Spam Checker.

h) To be successful, we all need to continue to work on ourselves. So, get a course in some good, sound, success principles, and listen to it over and over.

i) Keep track of all of the marketing and sales activities you're conducting for your business. Use the tracking worksheet to help you get started.

j) Want to have an unlimited supply of people coming to you for your products or services? Put the "net" into your business with this powerful, yet inexpensive approach.

k) Don't think you can afford one-on-one business coaching? Then consider an alternative. Many people get more than the results they want from group coaching. Contact me for details.

For now, remember: Treat your business like a business so that it rewards you like a business.

Kimberly Anne
Business Coach
4809 Clairemont Sq., #377
San Diego, CA 92117
858-598-5270
www.all-about-home-businesses.com

"Just play. Have fun. Enjoy the game."
- Michael Jordan