July 05, 2007
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Volume: 2
Issue: 4
July 2007
Contents:
1. A Note From the Coach
2. Feature Article
3. Food 4 Thought
4. Free Coaching
5. Practical Tools for Your Business
1. A Note From the Coach
I have been getting a lot of questions from my clients about newsletters. Questions such as, “Should I start a newsletter?” “What should I put in my newsletter?” “To whom should I send my newsletter?”
So, this issue of my newsletter is about newsletters.
Specifically, below are 6 steps to help you get started with your newsletter. Whether you’re ready to start your own newsletter or not, read on – you may decide that you want to file this away for future reference.
Your Coach,
Kimberly Anne
2. Feature Article:
What’s In A Newsletter?
First, let’s ask ourselves, “Why publish a newsletter?”
I mean, after all, what’s in it for you, right?
Well, a newsletter is an easy way to stay in touch with people. As you approach people about your business some people will say “yes,” some will say “no,” and some will be interested, but not ready to buy or enroll.
But, either way, staying in touch with people can benefit you in your business both in the short term and the long term.
On average, everyone has a mental rolodex of 250 people that they know. Staying in touch with people enables you to tap into their mental rolodex. A newsletter rich with valuable content is an easy and worthwhile way to stay in touch with people.
Here are 6 steps to help you get started with your newsletter:
1. Determine the Who and Why:
Before deciding upon what you're going to write, decide for whom you’re going to write, and why.
Examples:
2. Determine how often you should publish:
Balance the frequency of your mail outs carefully. Deliver your newsletter often enough to stay in your subscribers' minds. Do not publish so often that they grow tired of you, nor so seldom that they wonder who you are.
Ideally, your subscribers should look forward to hearing from you. A general rule of thumb is to mail out your newsletter either once a month, once every two months, or once a quarter. But, choose one of these frequency and stick to that schedule.
3. Pick a name:
Create the best name possible for your newsletter. It's your calling card that lands in your subscriber's mailbox at regular intervals. It is a direct reflection of you and your business, a strong branding tool.
Remember, everything about your newsletter must be top-notch - and that starts with its name. Make it:
Let those creative juices flow. You want your newsletter to stand out from the crowd. Make the name unique and appealing!
4. Create the format:
Lay out your newsletter for easy reading by your subscribers, and for easy development by you. Readers like familiarity and predictability. So develop a template, and stick with it. A template gives you a fast start with each issue.
5. Get subscriptions:
Don't worry if your newsletter is not ready yet. Start building your subscriber list even while you are working on developing the format and content of your newsletter. Each visitor that subscribes will be a great motivation-booster for you to finish the job. However, remember that the longer you wait before providing your subscribers with that crucial first issue, the more likely they are to forget you... or forget that they had signed up... or forget what compelled them to subscribe in the first place. So don't wait more than two months (after getting your first subscription) to publish.
6. Spam check it:
After you write each issue of your newsletter and before you send it to your subscribers, spam check it. This will enable your subscribers to receive your newsletter in their inbox versus their spam or junk folders, where they might miss it!
Here is a free spam check tool. Use it so you don’t loose your subscribers.
If you want more help with your newsletter, here are 16 additional tips.
So, now I have a question for you: When are you going to implement the above 6 steps?
Happy writing!!
Kimberly Anne
3. Food 4 Thought
Opportunity Is All Around You
The people that really succeed in the world are the people who look for the circumstances they want, and, if they can't find them, they make them.
The lure of the distant and the difficult is deceptive. The great opportunity in your life is where you are right now. Properly perceived, every situation becomes an opportunity for you.
Your destiny is not a matter of chance, it's a matter of the choices you make. Being successful is not something you wait for, but rather something you achieve with effort. Things won't turn up in this world until you turn them up.
You develop your opportunities by applying persistence to your possibilities.
Copyright 2007 www.yourdailymotivation.com Reproduce freely but maintain Copyright notice.
4. Free Coaching
As a subscriber to this newsletter, you are entitled to receive a complimentary 30-minute coaching session with me by telephone.
In this coaching call, I will show you some simple strategies for achieving your business goals. There is no cost or obligation.
To schedule your coaching call, contact me directly.
5. Practical Tools for Your Business
a) To be successful, we all need to contue to work on ourselves. So, get a course in some good, sound, success principles, and listen to it over and over.
b) Keep track of all of the marketing and sales activities you're conducting for your business. Use the tracking worksheet to help you get started.
c) Want to have an unlimited supply of people coming to you for your products or services? Put the "net" into business with this powerful, yet inexpensive approach.
d) Don't think you can afford one-on-one business coaching? Then consider an alternative. Many people get more than the results they want from group coaching. Contact me for details.
FYI: In the August issue of "Your Biz Tool Kit," I'm going to provide you with valuable tools to enhance your ability to network.
For now, remember: Treat your business like a business so that it rewards you like a business.
Kimberly Anne
Business Coaching
4809 Clairemont Sq., #377
San Diego, CA 92117
858-642-0330
www.all-about-home-businesses.com
"Just play. Have fun. Enjoy the game."
- Michael Jordan